Pye's CRAFT

Your music career runs on five things: The CRAFT

Catalogue

Your recordings, masters, stems, distribution and metadata. The groundwork that everything else is built on.

Rights

Royalties, publishing, PRS and PPL, neighbouring rights and the splits on every co-write. Money you're owed but might not be collecting in full.

Audience

Where your streams really come from, who your fans actually are, and whether you own the way to reach them or are just renting it.

Finance

What your music earns, what it costs, where it all goes, and whether any of it turns into a profit.

Touring

Gigs, fees and merch. Knowing which shows are making money, which are quietly losing it and what to do about it.

This assessment will help you measure the gap from where you are to where you want to be:

Where You Are

Doing everything yourself, and never quite sure any of it's working.

Where You Are Heading

On top of the business, and free to just make music.

How You Will Get There

CRAFT. Five pillars, worked through one at a time.

Hi, I’m Ron Pye.

I run IQ Artist Management, and I've spent years watching talented people like you get stuck in exactly the place you are right now.

Experience has taught me that it's very rarely because the music isn't good enough. It's because a music career runs on five moving parts, and if you only ever feed the one you enjoy, the other four quietly strangle any chance at success.

Once you get your head around how they hold each other up, the guesswork stops. You don't need to be an expert in all things creative for your audience to grow, and it won't be because you got lucky.

This assessment is grounded in and informed by:

Academic research on how the streaming economy actually pays artists
Evidence that musicians spend over 40% of their time on the business, not the music
Studies showing how to build a sustainable music career in the digital age

CRAFT didn't come from a hunch. It's grounded in the same field I studied formally, and in what the evidence really says about a working music career.

Instead of guessing what’s broken in your music career, this assessment will help you measure it objectively.

Are you doing everything, and it still feels like nobody's listening?

Answer 17 quick questions to discover what you need to do to move your music career forward.

You've put the work in. The tracks are good, and you know they are. You post, you release, you play the shows, you do the lot yourself. And still, it feels like you're shouting into an empty room.

You aren't delusional, and you aren't the first to feel like this.

Your music career runs on five things: The CRAFT

Catalogue

Rights

Audience

Finance

Touring

This assessment will help you measure the gap from where you are to where you want to be:

Where You Are

Where You Are Heading

How You Will Get There

Start your CRAFT

Seventeen questions, takes about three minutes. Honest answers only.

17 questions

Instant results

100% free